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4 Sales Upfront 2019


The Roundhouse, London

Rouge 4

Shots from #4Upfront

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Amazing work

Channel 4 CEO




Truly exceptional

Channel 4 CCO




Really inspirational

Lionsgate Head of Marketing




Wonderful Channel 4

Amazon Creative Director




A brilliant night

Thinkbox Marketing Director


A fully immersive experience

Standing out from their competitors is an important part of Channel 4’s DNA, and that ambition bleeds into this forthcoming content launch for potential advertisers. From a talent-led stage show, to a full-blown music festival, the #4Upfront represents everything that Channel 4 stands for. Outside of the headline performances, guests immersed themselves in a plethora of experiences that brought Channel 4’s programming to life, including presenting the Channel 4 weather, visiting E4’s Hollyoaks set, having a beer in the BT Sports bar or devouring Japanese cuisine in the 2020 Paralympics area. We love delighting audiences with experiences they wouldn’t get in rival events – and partnering potential pet owners with their perfect pooches certainly stood out as an unusual event feature.

321 Professionals delivering the event
1321 Event guests
90 Good or excellent guest approval